Websites these days are filled with ads. And though I don't recommend Ad blockers because you end up blocking every site that is trying to make money. Not every ad is harmful or irritating enough to warrant a complete block.
But some sites tend to go overboard with ads and it becomes difficult to focus on the article or content that you want to read. This is where the Reader Mode of Chrome can help.
There are 3rd party extensions you can use for the same but I believe Google Chrome's inbuilt reader mode is good enough for the job.
To enable the Reader mode, you will need to open the Google's flags page by entering the following url in your address bar.
Change the setting to Enabled from the drop down menu. You will need to relaunch the browser for the setting to take effect.
Now, whenever you are on an article/news page, you can simply turn on the reader mode by accessing the Chrome menu by clicking on the three dots on the top right bar and by selecting the option "Toggle Reader Mode".
Chrome will resize your page with the article in the center and with everything else removed.
You can change the color of the background, font size and font style by clicking on the icon labeled "A" on top.
That's it. You can read any article properly without getting distracted by ads or popups.